Who we are & what we do

The concept of SIR emerged from a group of individuals with an average experience of more than twentyfive years and extensive expert is in global tourism, resulting in one of the most competitive and comprehensive business networks in the world. Our overseas partners offer the market quality assured and competitively priced products.
We cover the world

An array of services

Regular newsletters, Production of strategic marketing plans, Presence on the Scandinavian market, Representative office in Stockholm, Educationals & Agent tours, Marketing surveys, Press releases, Road shows, work shops & promotions

The concept of SIR emerged from a group of individuals with an average experience of more than twentyfive years and extensive expert is in global tourism, resulting in one of the most competitive and comprehensive business networks in the world. Our overseas partners offer the market quality assured and competitively priced products. SIR organises:

Workshops, Roadshows, Sales meetings, Regular newsletters, Educational agent tours, Reliable business partner & Representative office in Stockholm

SIR is a result of our shared experiences from the travel industry. Our objective is to make your product known on the Scandinavian market. We help you establish new contacts and to increase your business in this area. Together we introduce new business opportunities to our partners.
We simply Build Bridges Between Markets

The concept of SIR emerged from a group of individuals with an average experience of more than twentyfive years and extensive expert is in global tourism, resulting in one of the most competitive and comprehensive business networks in the world. Our overseas partners offer the market quality assured and competitively priced products.

Bo Svanberg, CEO

Bo Svanberg has held various leading positions within the tourism industry, including Managing Director, Production, Marketing, Sales and Finance. Bo Svanberg has many years of experience , especially from the tour operator and travel agency sector, but is also an expert on the airline business. He has more than 30 years experience of the tourism sector and is fluent in Spanish and English.

We cover the world

SIR is represented in following countries

Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, Guatemala, Nicaragua, Peru & Uruguay

Barbados, Dominican Republic, Cuba, Mexico, Trinidad & Tobago & USA

Egypt, Kenya, Morocco, South Africa & Tanzania

United Arab Emirates, Hong Kong, Cambodia, China, India, Laos, Oman, Thailand & Vietnam

England, France, Island, Italy, Poland, Portugal, Slovakia, Scotland, Spain & Turkey